Pakistan is facing a serious public health challenge as measles continues to claim young lives across the country. According to official data, at least 71 children have died due to measles in the first four months of 2026, with Sindh reporting the highest number of fatalities.
The outbreak highlights major gaps in routine immunisation, despite ongoing awareness campaigns during World Immunisation Week. A total of 4,541 confirmed measles cases have been reported nationwide, with Khyber Pakhtunkhwa, Punjab, and Sindh among the most affected regions.
Health experts have identified a critical factor behind the rising cases — more than one million “zero-dose” children who have not received any vaccinations. These gaps largely emerged during the COVID-19 pandemic when healthcare services were disrupted, leaving many children unprotected.
Authorities are now working to control the outbreak through targeted vaccination drives, especially in high-risk districts like Khairpur and northern Sindh. Integration of routine immunisation with anti-polio campaigns is also being used to reach vulnerable populations.
However, vaccine hesitancy remains a major barrier. Experts stress the need for stronger awareness campaigns, improved healthcare access, and community engagement to rebuild trust in vaccines. Without immediate and sustained action, preventable diseases like measles may continue to pose a serious threat to children’s health in Pakistan.
